People enjoy sharing their personal dreams and desires. This makes integration of social media into the Dare To Dream™ game feel natural and realistic to the players, a key component of maintaining user confidence and long-term playability. The highly interactive nature of Dare To Dream™ makes it naturally conducive to all existing Social Media platforms. Dare To Dream™ leverages the power of Social Media to:
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Enable players to willingly share their experiences with the advertised products at the centre of the communication - all in a positive way.
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Create a powerful forum to capture social and game interaction and share Dreams and playing out those Dreams.
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Drive e-commerce incrementally increasing virtual sales
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Contribute thought provoking and fun discussion
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Further promotes products and services and harness the power of word of mouth advertising and trusted networks.
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Strengthens advertising partnerships and adds testimonials driving unprecedented marketing intelligence.